Perform well today.Protect your capacity for tomorrow.
Behaviour & Performance Specialist
1:1 coaching and hands-on support for your health, habits and mental performance, for ambitious people who are busy or burnt out.
Book a callWhat keeps slipping?
Tap the one you keep pushing down the list.
You already know what to do.You're capable and driven.You'd never run your business the way you run yourself, and you keep telling yourself it will be easier next month.It won't get easier on its own.
Closing that gap is my job. The longer you wait, the more it costs you: energy, focus and the ability to keep doing the work you care about.
You are operating on a broken system.
You’ve tried plenty: different providers, different coaches. Your lifestyle hasn’t changed. But you know your health is the price of this pace, and you keep going, because there’s no time to put it all together.
Before. Everyone's advice lands on you.
What this is.
And what it isn't.
This is
- Hands-on support.
- Clear outcomes and KPIs.
- Metrics from day one.
- A before and after you can see.
This isn't
- Medical treatment or therapy.
- A wellness plan for you to figure out.
- One more coach for you to manage.
Start with a conversation. No obligation.
Is this for you?
Tap each one that sounds like you, and find out below.
It's not for you if you're looking for medical treatment or a quick fix.
About me
My background is in biology and psychology, followed by business psychology, neuroscience-related coursework, professional coaching and logotherapy. Today I work as a Behaviour & Performance Specialist, helping people turn what they know into what they do.
My work combines coaching with practical, hands-on support, grounded in psychology, biology and evidence-based practice. It sits alongside medical care: I work with your doctors and other professionals, and I don't diagnose or treat medical or psychological conditions.
- Biology
- Psychology
- Business psychology
- Neuroscience
- Coaching
- Logotherapy
Healthspan and workspan. Tap a shape.
Healthspan is how long you stay healthy. Workspan is how long you can keep doing work you care about. Where they overlap is your capacity.
My credentials
MSc Business Psychology, University of East London · BSc Biology, Lebanese American University · ICF-accredited coach training · Logotherapy training, Logotherapy MENA and Viktor Frankl Institute
See all credentials
Degrees
- MSc Business Psychology, Pass with DistinctionUniversity of East London · 2025
- BSc Biology, with High DistinctionLebanese American University · 2021
- University Honors Program, Honors CertificateLebanese American University · 2021
Coaching
- Life and Executive Coach trainingICF-accredited programme, Coach Training EDU · 62.5 training hours and 10 mentor coaching hours · 2024
Logotherapy
- Logotherapy in Coaching PracticesLogotherapy MENA · 20-hour programme and 80 practicum hours
- The Meaning and Purpose Discovery ProgramLogotherapy MENA · 20 hours · 2023
- Foundations of LogotherapyViktor Frankl Institute of Logotherapy · 15 hours
Leadership
- She Entrepreneurs Programme, alumnaSwedish Institute · 2022
Certificates available on request.
Make your health part of how you perform.
I take on a small number of clients at a time, because the work is built around each person.
Book a callFor teams and organisations
Teams burn out too. I run workshops and half-day or full-day trainings that help teams change the working habits behind burnout and slipping performance.
Questions
Is this therapy or medical advice?
No. My work is coaching and hands-on support, grounded in psychology, biology and evidence-based practice. It works alongside your doctors and other health professionals, and I don't diagnose or treat medical or psychological conditions.
Who do you work with?
Ambitious people who are busy, burnt out or stuck: founders, business owners and professionals with demanding careers. I also work with teams and organisations.
What happens on the first call?
It's a conversation. You tell me what's going on, I ask questions, and we decide together whether this is a fit. If it isn't, I'll tell you.
Do I need to prepare anything?
No. Just bring your challenges, questions and goals.
How long does the work take?
Usually 12 to 24 weeks, with clear outcomes and regular check-ins along the way.
Do you only work online?
No. I work online worldwide, or in person in Beirut.
What's your background?
I have a BSc in Biology (with high distinction) from the Lebanese American University and an MSc in Business Psychology (with distinction) from the University of East London. I completed ICF-accredited coach training and I'm trained in logotherapy, Viktor Frankl's approach to meaning and purpose. I've also completed neuroscience-related coursework. I'm an alumna of the Swedish Institute's She Entrepreneurs Programme (2022). The full list is in the credentials section above.
Follow along
Posts on health, habits and performance.